Sales Forecasting – PPT Slides

Sunday, November 25th 2012. | Marketing

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Sales Forecasting Presentation outlines :

  • What is Forecasting?
  • What is Sales Forecasting?
  • Types of Forecasting
  • A common method of preparing a sales forecast has three stages
  • Sales forecasts can be based on three types of information
  • Creating the Sales Forecast for a Product
  • Methods of Forecasting
  • and more

Sales Forecasting

What is Forecasting?

The term “forecasting” may appear to be rather technical, planning for the future is a critical aspect of managing any organization—business, nonprofit, or other. In fact, the long-term success of any organization is closely tied to how well the management of the organization is able to foresee its future and to develop appropriate strategies to deal with likely future scenarios.

What is Sales Forecasting?

Sales forecasting is estimating what a company’s future sales are likely to be based on sales records as well as market research. Information used for sales forecasting must be well organized and may include information on the competition and statistics that affect the businesses’ customer base. Companies conduct sales forecasting in hopes of identifying patterns so that revenue and cash flow can be maximized.

Types of Forecasting

There are two major types of forecasting, which can be broadly described as macro and micro:

  • Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future.
  • Micro forecasting is concerned with detailed unit sales forecasts. This is about determining a product’s market share in a particular industry and considering what will happen to that market share in the future.

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Title: Sales Forecasting – PPT Slides
Category: Marketing
Date: Sunday, November 25th 2012.
Download: Download Sales Forecasting – PPT Slides PPT #745